Talent Agent vs. Talent Manager
Agents and managers are both “representatives,” but they do different jobs. Understanding the difference helps families navigate the industry with confidence.
What an Agent Does
Reputable agents work within licensed talent agencies, most franchised by unions such as SAG-AFTRA (and its sister stage union, Actors' Equity). An agent's core job is to find and book work.
- Submits vetted talent on casting platforms like Breakdown Services
- Arranges auditions, callbacks, and bookings, and sets up studio and network meetings
- Negotiates contracts for compensation and working conditions
- Maintains union compliance
- Typically charges around 10% commission (more for print work)
What a Manager Does
Managers are career strategists focused on long-term development. They are not required to be licensed or union-affiliated, and they work alongside agents who are.
- Develops talent: recommends coaching, workshops, and photographers when needed
- Builds relationships with agents to secure more auditions
- Maps out the actor's overall career trajectory
- Also submits talent on casting platforms
- Typically charges around 15% commission (more for print work)
The Key Differences
An agent is licensed and franchised, is governed by union regulations, and communicates directly with casting directors to obtain work. A manager is not required to be licensed, focuses on long-term guidance and development, and often works with a smaller roster more closely. Many performers work with both: combined agent-plus-manager commission is commonly around 25%.
A common structure is an exclusive contract with one manager while working with multiple agents on a freelance basis, with the manager as the actor's primary point of contact. Once an actor signs an exclusive agent contract, all audition submissions flow through that manager-agent partnership.
Why It Matters
Actors who seek out auditions independently, outside their agreed representation, would be in breach of contract, which can carry serious professional consequences. Knowing who does what, and respecting that structure, is part of behaving like a professional in a competitive business.
Common Questions
What is the difference between a talent agent and a talent manager?
An agent is licensed to solicit and negotiate work and submits talent for auditions and bookings. A manager focuses on long-term career strategy and development, usually with a smaller roster. Many performers work with both.
How much commission do agents and managers charge?
Agents typically charge about 10% and managers about 15% (more for print work). When a performer has both, the combined commission is commonly around 25%.
Does my child need both an agent and a manager?
Not necessarily. Some talent begin with an agent alone; others are introduced to agents by a manager. It is common, but not required, to eventually work with both.
Does a manager need to be licensed or union-affiliated?
No. Managers are not required to be licensed or union-affiliated. They work alongside agents, who are franchised by unions such as SAG-AFTRA.